What’s Your Social Presence?

According to the Pew Research Center, two-thirds of online adults use social media platforms such as Facebook, Twitter or LinkedIn. And almost half of them visit a social networking site on a daily basis. In other words, social media and marketing on Facebook are here to stay — and sway opinion about your brand.

Today consumers are constantly bombarded with various forms of advertising in today’s market. They want information when they want it, how they want it, and on their terms. The days of just flyers and posters are all but gone. Social media is all about interactions, human-to-human interactions with people online so they are interested in your company and products enough to come visit your site. The idea here is you’re able to carry an interesting conversation in a rich environment so it is worth it for people to use their precious time to see what you are all about.

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Understanding Social Media

The paradigm has shifted and with it came business marketing innovations. The catalyst for the change is social media and the permanent changes in media consumption. More editorial based content has been replaced by community-based, user-generated contents, such as Facebook, Twitter, and blogs. That shift in consumption has made social media the new language of all business from this point forward.

Social media (network) marketing is the most recent component of the integrated marketing communication plans. The use of social media as a marketing and promotional tool and strategy is becoming more and more popular with businesses because it can be an extremely effective way to promote products and services to a targeted audience. Organizations can receive direct real-time feedback from their customers and targeted market. Websites can function as a static billboard to promote products, services, or ideas – but social media opens up a dynamic dialogue with your audience, allowing for interaction and personal connection.

With social media marketing, StrotherWeinberg Ltd. can develop marketing campaigns designed to specifically target key audiences for your business and identify early adopter/brand advocate/heavy user audience members to target for brand development and promotions that quickly and effectively build brand awareness. Let us help you get started today. A well-executed social media strategy can mean the difference between business success and failure online.

Why Social Media Matters

Benefits of Social Media

draw a highly targeted segment of internet users to visit your online presence, enabling you to increase visibility of your content on both a local and global level. It can also increase your brand by bringing in a more select local audience.
Social marketing is one of the cheapest ways of marketing currently available. This low investment means low risk. Considering that most businesses gain a big pop in visibility after using social networking tools, the advantage is ultimately getting good publicity for very affordable prices.
Accomplish multiple business priorities simultaneously knowing that your marketing effort is being professionally managed and multiple marketing projects are being implemented to grow your business while you resolve other critical business issues.
Carry an interesting conversation in a rich environment so it is worth it for people to use their precious time to see what you are all about.
Organizations can receive direct real-time feedback from their customers and targeted market, giving they exactly what they want. In-turn they become “best friends” with your brand.