Its all about Inbound Marketing

Inbound Marketing boils down to developing a strategy that focuses on getting found by customers. More specifically, Inbound marketing is a content driven strategy that involves attracting and converting visitors into customers through personalized, relevant information and content, following them through the sales experience with ongoing engagement.

By |May 8th, 2013|Marketing|1 Comment

How to Get Better Lead Generation Results

And old saying in investing is “diversify, diversify, diversify” – you don’t want to put all your eggs in one basket by investing all of your money in one company’s stock. Instead, smart investors spread their investments around to a diverse portfolio of stocks, bonds, mutual funds, cash and other assets. In the same way, […]

By |March 22nd, 2013|Marketing|1 Comment

90 Big Marketing Ideas for Small Businesses

Marketing is a very complex discipline, it’s a blend of both creativity and science. Reducing marketing to one single formula is a common mistake, rather it is made up of a combination of imagination, know-how, and experimentation. No need to worry it doesn’t have to be overly complicated.  First step is develop a marketing strategy […]

By |February 20th, 2013|Marketing|3 Comments

3 Marketing Ideas to Reconsider for Successful B2B Content Marketing

Recently while patrolling LinkedIn’s B2B Technology Marketers group. Holger Schulze, Marketing Director for Safenet posed this question:

“Can you use ONE WORD to describe the biggest challenge facing B2B marketing today?”

The thread contains 1000’s of responses; however the word that repeats the most is content. In the world of digital marketing, producing great content is king. […]

By |March 28th, 2012|Marketing|2 Comments

Trending: Cash Mob Marketing

Cash Mobs Promote Local Spending
There is a new trend emerging called “Cash Mobbing”. The idea is that “mobsters” select a local struggling, independent business. By using the power of social media, the business is then scheduled to be inundated with purchasing patrons, generating much needed revenue and awareness. For more information on “Cash Mobs” visit […]

By |February 29th, 2012|Marketing|Comments Off on Trending: Cash Mob Marketing

3 Tips for 1-on-1 Marketing

If you have more time than money, one-to-one marketing might yield exceptional ROI.
How often do we think of marketing to just one person? Not mass communications tailored to one type of person or group but one single person. Sounds strange but not so fast, it could be just what the doctor ordered for your businesses […]

By |September 29th, 2011|Marketing|Comments Off on 3 Tips for 1-on-1 Marketing

Salon Marketing Blueprint: Copywiting & Distribution

This is the second article in a two-part series that details exactly what you need to market your salon and make it a success.

The 40/40/20 rule of direct marketing states that 40 percent of your success is based on the quality of your mailing list, another 40 percent is contingent on the perceived value of your goods/service, […]

By |February 7th, 2011|Business, Marketing|Comments Off on Salon Marketing Blueprint: Copywiting & Distribution

Salon Marketing Blueprint:Branding & Marketing Materials

This is the first article in two part series that details exactly what you need to do to market you salon and make it a success.

Having close friends who are salon owners, I feel it’s only right that I provide answers to their questions so that others may benefit as well. When is comes to marketing a […]

By |February 7th, 2011|Business, Marketing|4 Comments

The Facebook 6: Tools For Business Marketing Success

Facebook has really caught on in the last 4 years, having over 500 million users, 200 million of those being active mobile users. With the average Facebook user having 130 friends, chances are your on Facebook or know someone who is.  However, with the continued success of the Social Network movie, there is influx of new users to Facebook; the […]

By |February 4th, 2011|Marketing, Social Media|Comments Off on The Facebook 6: Tools For Business Marketing Success

How to Generate Blog Traffic

You create a blog so that others can read what you have to say. Sadly, people will not find your blog (in the beginning anyway) unless you do a little legwork. Generating quality traffic is something that everyone is after. It represents one of the best way to measure success of your blog. If you […]

By |December 18th, 2010|Marketing|17 Comments

2011, Content Marketing Is Key

Content Is Becoming More & More Relevant
The internet has finally gotten us to the “age of information overload” and has completely transformed our lives. Looking back at history, radio took 38 years to reach the landmark figure of 50 million users. Next, the television came and blew us away, managing to do the same within […]

By |December 12th, 2010|Marketing|Comments Off on 2011, Content Marketing Is Key

Illustrated Look @ The History of Marketing

The concept of marketing is and will always be rapidly changing. As technology gives way to a new way of doing things, we see changes and shifts in the way we market product and services occurring faster and faster. Ethan Bloch of Flowtown came up with this graphical look at the history of marketing.

Where do you see […]

By |November 23rd, 2010|Marketing|Comments Off on Illustrated Look @ The History of Marketing

A Business Guide: Email Marketing

Building your email list can be one of the most important things you do when starting your business. That list is your core followers and by giving you their email address they are giving you direct access to them. There is no other communication method out there, facebook and twitter included, […]

By |November 18th, 2010|Marketing|Comments Off on A Business Guide: Email Marketing

Optimize Your Social Media Marketing Strategy Using A.I.D.A Funnel

When in doubt go back to the basics. The basic premise around successful marketing is contained in the acronym AIDA, which stands for Awareness, Interest, Desire and Action. This is the most simple and rudimentary concept of sales and marketing and is still incredibly relevant today when it comes to social media and […]

By |November 10th, 2010|Marketing|15 Comments