Latest News & Updates

Its all about Inbound Marketing

Inbound Marketing boils down to developing a strategy that focuses on getting found by customers. More specifically, Inbound marketing is a content driven strategy that involves attracting and converting visitors into customers through personalized, relevant information and content, following them through the sales experience with ongoing engagement.

By |May 8th, 2013|Marketing|1 Comment

How to Get Better Lead Generation Results

And old saying in investing is “diversify, diversify, diversify” – you don’t want to put all your eggs in one basket by investing all of your money in one company’s stock. Instead, smart investors spread their investments around to a diverse portfolio of stocks, bonds, mutual funds, cash and other assets. In the same way, […]

By |March 22nd, 2013|Marketing|1 Comment

The Best Twitter Tutorial Videos of All-time

Welcome to Twitter
By now, we’re all at least somewhat familiar with Twitter, the micro-blogging phenomenon that everyone seems to be joining in on.  It’s on the nightly news, in commercials, on late night TV and talk shows – everyone’s “tweeting”.  You’re probably wondering if you should jump on the Twitter bandwagon, or maybe you already […]

By |February 20th, 2013|Social Media|Comments Off on The Best Twitter Tutorial Videos of All-time

90 Big Marketing Ideas for Small Businesses

Marketing is a very complex discipline, it’s a blend of both creativity and science. Reducing marketing to one single formula is a common mistake, rather it is made up of a combination of imagination, know-how, and experimentation. No need to worry it doesn’t have to be overly complicated.  First step is develop a marketing strategy […]

By |February 20th, 2013|Marketing|3 Comments

Elements of a Successful Crowd-Funding Campaign

Crowd-funding is a great way to raise money to support a special project that you always wanted to do such as - publish a book, make a film, create a game, art project, or record a CD - but lack the necessary funds to get started? Crowd-funding is simply where a group of people put their money together to support a cause or fund a project they feel strongly about over the Internet.

By |October 12th, 2012|Business|Comments Off on Elements of a Successful Crowd-Funding Campaign

Should Your Business Be on Pinterest?

Just in case you missed it, the latest selection on the social media wheel, Pinterest — a new social media platform that behaves like a virtual pinboard. Pinterest allows users pull photos and other content from the web to “pin” on their own “board,” essentially making their favorite online content and making it all easily […]

By |March 28th, 2012|Social Media|Comments Off on Should Your Business Be on Pinterest?

3 Marketing Ideas to Reconsider for Successful B2B Content Marketing

Recently while patrolling LinkedIn’s B2B Technology Marketers group. Holger Schulze, Marketing Director for Safenet posed this question:

“Can you use ONE WORD to describe the biggest challenge facing B2B marketing today?”

The thread contains 1000’s of responses; however the word that repeats the most is content. In the world of digital marketing, producing great content is king. […]

By |March 28th, 2012|Marketing|2 Comments

Trending: Cash Mob Marketing

Cash Mobs Promote Local Spending
There is a new trend emerging called “Cash Mobbing”. The idea is that “mobsters” select a local struggling, independent business. By using the power of social media, the business is then scheduled to be inundated with purchasing patrons, generating much needed revenue and awareness. For more information on “Cash Mobs” visit […]

By |February 29th, 2012|Marketing|Comments Off on Trending: Cash Mob Marketing

Career Investment or Free Work?

The Benefits of Volunteering PR/Marketing Services with Not For Profit Organizations
By: Ashley Norris

Public Relations and Marketing are two rapidly growing professions. New college grads are longing for the ability to work with high profile clients, to jet set across the country closing deals, and to “relate” to the “public”. The Bureau of Labor statistics recognizes […]

By |January 22nd, 2012|Business|Comments Off on Career Investment or Free Work?

Understanding Professional Marketing & Design Pricing

Understanding Marketing and Design Pricing
The cost of a blog or web design often comes across as a somewhat arbitrary amount. Many blog designers encounter extreme cases of “sticker shock” when they provide quotes to folks who have inquired about their services. This is usually the result of the client and the designer having wildly different […]

By |October 6th, 2011|News & Events|Comments Off on Understanding Professional Marketing & Design Pricing

3 Tips for 1-on-1 Marketing

If you have more time than money, one-to-one marketing might yield exceptional ROI.
How often do we think of marketing to just one person? Not mass communications tailored to one type of person or group but one single person. Sounds strange but not so fast, it could be just what the doctor ordered for your businesses […]

By |September 29th, 2011|Marketing|Comments Off on 3 Tips for 1-on-1 Marketing

Start-Ups: 10 Things To Do In Your First 90 Days

In order to get your Start -Up off to a good start your going to need to put a significant emphasis on marketing.  I wrote an earlier posts  illustrating the evolution of marketing and 101 tips from small business bloggers both of which deliver insightful ideas about marketing.

This Post is much more than that. Consider […]

By |September 29th, 2011|Business|Comments Off on Start-Ups: 10 Things To Do In Your First 90 Days

Stop It! Small Business Owners Stop Giving Hook-Ups

Entrepreneur and BlackEnterprise columnist Felicia Joy tells you how saying “no” can help your business grow

Unless your business is mature, you have free time to kill and you already have all the money you want, stop handing out hook-ups. Budding entrepreneurs are approached by many (friends, family and then some) to share their work, time […]

By |September 29th, 2011|Design|1 Comment

10 Proven Money Making Strategies to increase your Bottom Line.

The difference between someone with an “employee” mentality and someone with an “entrepreneur” mentality is the range of strategies they have for making money.

Typically, an “employee” has only ONE strategy for making money. If they lose their job they are devastated because they equate losing their job with losing their wealth.

Entrepreneurs on the other […]

By |June 15th, 2011|Business|1 Comment

101 Tips from 50 Small Business Bloggers

It’s quite easy for small business owners to become distracted by their day-to-day responsibilities. But in this competitive economy you can’t afford to miss out on the newest business innovations.

That’s why we asked 50 of the top small business bloggers to share their best tips for small business owners. Their response was incredible. While some […]

By |June 13th, 2011|Business|2 Comments

Adventures in Web Design Using Color

Color an great web design go hand and hand. Choosing the right color scheme for a web design is extremely important. It sets the mood for the rest of you design components. Bold Colors? Yes please.  Soft pastels? Always.. Here at StrotherWeinberg nothing excites us more than good web design. There is never a […]

By |June 10th, 2011|Design|1 Comment

Fascinatingly Unforgettable Business Card Designs

With the hustle and bustle of marketing and design, the importance of effective business cards are often overlooked. This results in dull and boring cards that are easily forgotten, blending you and your business into the crowd.  At StrotherWeinberg, we know business cards. We understand how by having bold unique business cards can give […]

By |June 10th, 2011|Design|Comments Off on Fascinatingly Unforgettable Business Card Designs

Great Package Designs That Inspire

If you’re a designer looking for inspiration, it’s a good idea to look at other mediums. Today we’re going to take a break from staring at web designs and look at package design, where beauty and functionality are both equally important. Below you will find a showcase of inspiring packages that […]

By |April 26th, 2011|Design|Comments Off on Great Package Designs That Inspire

20 Rules All Freelancers Should Follow

At times being a freelancer is hard enough as it is, without any self-inflicted problems or issues. Many times the the problems arise because, as a freee lancer you have not properly prepared. Here is a valuable check list of freelancer rules, if followed, can keep your stress levels to a minimum.
Always get a deposit
This […]

By |April 19th, 2011|Business, Design|Comments Off on 20 Rules All Freelancers Should Follow

Salon Marketing Blueprint: Copywiting & Distribution

This is the second article in a two-part series that details exactly what you need to market your salon and make it a success.

The 40/40/20 rule of direct marketing states that 40 percent of your success is based on the quality of your mailing list, another 40 percent is contingent on the perceived value of your goods/service, […]

By |February 7th, 2011|Business, Marketing|Comments Off on Salon Marketing Blueprint: Copywiting & Distribution

Salon Marketing Blueprint:Branding & Marketing Materials

This is the first article in two part series that details exactly what you need to do to market you salon and make it a success.

Having close friends who are salon owners, I feel it’s only right that I provide answers to their questions so that others may benefit as well. When is comes to marketing a […]

By |February 7th, 2011|Business, Marketing|4 Comments

The Facebook 6: Tools For Business Marketing Success

Facebook has really caught on in the last 4 years, having over 500 million users, 200 million of those being active mobile users. With the average Facebook user having 130 friends, chances are your on Facebook or know someone who is.  However, with the continued success of the Social Network movie, there is influx of new users to Facebook; the […]

By |February 4th, 2011|Marketing, Social Media|Comments Off on The Facebook 6: Tools For Business Marketing Success

How To: Make Money Blogging Now!

Make Money Blogging
Do you want to make money blogging? As a blogger it comes to a point where you want more from your blog than just having your voice heard, you want to earn a little income. More and more bloggers are finding that blogging is a fun way to earn some money. Whether it […]

By |December 18th, 2010|Business|Comments Off on How To: Make Money Blogging Now!

How to Generate Blog Traffic

You create a blog so that others can read what you have to say. Sadly, people will not find your blog (in the beginning anyway) unless you do a little legwork. Generating quality traffic is something that everyone is after. It represents one of the best way to measure success of your blog. If you […]

By |December 18th, 2010|Marketing|17 Comments

Are You Blogging Yet?

Is blogging still hot? You bet it is..
In the dawn of the” Information overload” age, user-generated content is at it’s highest. We no longer need to rely on traditional forms media for information. Anyone with internet access has the opportunity to create their own blog, publish their thoughts to communicate to the rest of the world, establish themselves […]

By |December 13th, 2010|Social Media|1 Comment

2011, Content Marketing Is Key

Content Is Becoming More & More Relevant
The internet has finally gotten us to the “age of information overload” and has completely transformed our lives. Looking back at history, radio took 38 years to reach the landmark figure of 50 million users. Next, the television came and blew us away, managing to do the same within […]

By |December 12th, 2010|Marketing|Comments Off on 2011, Content Marketing Is Key

Complete Guide To: Effectively Use LinkedIn

LinkedIn Overview

With the rapid growth of social media, we have all the business connections we need are at our finger tips. Using LinkedIn, can help you connect with the people you need. Enabling you to build a powerful network while allowing consumers to read testimonials and gain valuable knowledge of your business or giving you […]

By |December 1st, 2010|Business, Social Media|Comments Off on Complete Guide To: Effectively Use LinkedIn

Illustrated Look @ The History of Marketing

The concept of marketing is and will always be rapidly changing. As technology gives way to a new way of doing things, we see changes and shifts in the way we market product and services occurring faster and faster. Ethan Bloch of Flowtown came up with this graphical look at the history of marketing.

Where do you see […]

By |November 23rd, 2010|Marketing|Comments Off on Illustrated Look @ The History of Marketing

Jay-Z Launches Technically Advanced Website to Promote CD Anthology

In effort to promote his forthcoming The Hits Collection, Hip-hop legend turned mogul, Jay-Z recently unveiled a technically advanced new website specifically for The Hits Collection, which is a CD anthology of his greatest hits, the first volume due in stores on November 22. Each section of Sean Carter’s new website chronicles different […]

By |November 18th, 2010|Design|Comments Off on Jay-Z Launches Technically Advanced Website to Promote CD Anthology

A Business Guide: Email Marketing

Building your email list can be one of the most important things you do when starting your business. That list is your core followers and by giving you their email address they are giving you direct access to them. There is no other communication method out there, facebook and twitter included, […]

By |November 18th, 2010|Marketing|Comments Off on A Business Guide: Email Marketing

Optimize Your Social Media Marketing Strategy Using A.I.D.A Funnel

When in doubt go back to the basics. The basic premise around successful marketing is contained in the acronym AIDA, which stands for Awareness, Interest, Desire and Action. This is the most simple and rudimentary concept of sales and marketing and is still incredibly relevant today when it comes to social media and […]

By |November 10th, 2010|Marketing|15 Comments

R.I.P. Search Engine: Ask.com

Another of the great dotcoms goes down. Ask.com has completed its last search as a search engine; the once-mighty search giant has gone under and is set to  lay off the vast majority of its engineers and turn over its remaining search market shares to Google and Microsoft.

Ask.com, once known as Ask Jeeves, […]

By |November 10th, 2010|Business|2 Comments

Fans vs. Followers: Which are More Valuable?

One offers push; the other, pull.
There is a lot of discussion lately about which is more valuable for brands, Facebook fans or Twitter followers. As budgets remain tight, answering this question represents the Holy Grail for evaluating the return on investment of social media. In order to continue to produce effective marketing messages […]

By |November 4th, 2010|Social Media|Comments Off on Fans vs. Followers: Which are More Valuable?

When Are Facebook Users Most Active?

The sales of smart phones up from last year is no surprise with users spending increasing amounts of time online on social networks like Facebook, but when exactly are users the most active and why should it matter? Social media management company Vitrue just released a study that identifies the days and hours users are […]

By |October 29th, 2010|Social Media|Comments Off on When Are Facebook Users Most Active?

Stop Lurking. 10 Reasons to Leave Blog Comments.

Lately, it seems like everything we do and see has been shrink-wrapped in complexity. You can see the solutions inside, but get into it becomes the new problem. From a marketing standpoint, everything seems to be revolving around social media networking and the benefits it possess as a marketing tool. We understand how it works, […]

By |October 28th, 2010|Social Media|6 Comments

5 Types of Blogs, which is best suited for you?

In this Blogging series, so far we have covered blogging basics in Smart Introduction to Blogging, we’ve discussed some really good reasons to start blogging in Reasons To Start Blogging Now, now to further the discussion, we’ll talk about the 5 main types of blogs in hopes of inspiring you to discover the type of […]

By |October 28th, 2010|Social Media|19 Comments

Reasons To Start Blogging Now!!

Things have shifted away from pushing media content to allowing users to pull content at their leisure, in a way that they see fit. The days of turning on the TV or read the paper as a way of consuming media are long gone. It’s the Internet that is king. Currently, there are about 1 […]

By |October 28th, 2010|Social Media|7 Comments

Smart Introduction to Blogging

Blogging is the single-most important thing you can do in Social Media and Web 2.0. It is a vital social media tool for any person or organization. Blogs are the voices of conversational media and a focal point for other aspects of digital marketing. Search engine optimization and marketing, online advertising, online public relations, and […]

By |October 28th, 2010|Social Media|1 Comment